Madagascar Pure Vanilla Powder is made simply by grinding (like coffee) dried vanilla beans. The powder is unextracted, packed with flavor, unlike the "spent" (or extracted detritus) vanilla bean powder on the market.

The powder is black color and the surface density is maximized, which is good for applications in some baking and in mixing with other powder flavor forms. 

As a decoration in premium ice cream and creamy products, this powder has the flavor and not just the look of vanilla.

Not to be confused with spent seeds or spent/exhausted powder, which is the biological trash left over after vanilla is extracted and is dead and flavorless, but appears black and technically qualifies to allow an ingredient list to declare natural vanilla matter inside.